CNET is relaunching its on-demand video service: New features, new content, etc, etc, etc. One interesting twist: The videos will offer a closed captioning option.
This has two benefits: It’s good for the hearing-impaired, obviously. But it’s also good for CNET’s Google rankings, as the captions act as metadata for search engines. Or as CNET EVP Joe Gillespie tells MediaPost, closed captioning “turns into SEO honey”.
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