CNET Exec Wins Top Marketing Job At CBS Interactive (CBS)

CBS Interactive (CBS) chief marketing officer Patrick Keane is out of the company. CNET SVP Mickey Wilson, who came over in CBS’s $1.8 billion summertime acquisition, will take his place.

Mergers work when the combined companies can reduce redundancies, but other than killing a pre-merger CNET plan to launch a music blog, this is the first such cut we’ve seen. Given the current ad market, we seriously doubt it’ll be the last at CBS Interactive.

See Also:
CBS Kills CNET Music Site Juke Before It Launches, Lays Off Staff
Publicis: US Advertising Will Shrink 6.2% in 2009

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at

Tagged In

cbs cnet media sai-us