CNBC’s hour-long special about the Sports Illustrated swimsuit issue airs tonight at 9 p.m. ET.
As we noted last month, this is CNBC’s return to giving the people what they want — pot, gambling, and porn shows — as opposed to boring business stuff no one wants to watch, like CNBC’s special report on AOL.
But CNBC objects to the way we characterised the network’s return to popular fare: “CNBC Goes Back To Boobs For New Special.”
CNBC assures us that “the [Sports Illustrated] special is definitely more about business than boobs.”
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