CNN’s ratings woes continue.
TV by the Numbers reports that the network finished last among the cable news channels Monday night in the key 25-54-year-old demographic, which hasn’t happened since February. When it happened in February, though, CNBC was airing Olympics coverage. Last night it was airing the special “Big Mac: Inside McDonald’s” and a biography of Henry Ford.
Here are the ratings:
25-54 Prime Time
FNC – 588,000 viewers
CNN – 112,000 viewers
MSNBC –279,000 viewers
CNBC – 120,000 viewers
HLN – 159,000 viewers
(CNN did beat CNBC in total prime time viewers Monday night by a wide margin.)
[Monday] night CNBC beat CNN head-to-head from both 8p-9p (92,000 for Rick’s List vs. 143,000 for Big Mac: Inside McDonalds on CNBC) and 9pm-10pm (93,000 for Larry King Live, vs. 124,000 for Bio: Henry Ford).
Yep, I get that CNBC isn’t exactly programming “news” in primetime, but that’s nothing new. What is new is CNN coming in last in the 25-54 demo anyway.
It’s worth noting that Sanchez, who’s had a recent ratings decline of his own, had his worst night Monday since moving into 8 p.m., bringing in just 92,000 viewers in the 25-54 demo.
The Nielsen numbers:
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