Breathing life into the nightmares of many, an Alamo Drafthouse theatre in Austin, Texas has required that all attendees of an upcoming screening of the Stephen King film “It” show up dressed as clowns.
A post on the theatre’s site for the showing reads, “For this special screening of IT, all attendees should arrive dressed as a clown in order to attend.”
Film writer Siddhant Adlakha first spotted this terrifying happening on Twitter, noting that the same Alamo Drafthouse location prompted controversy when it called for a “women-only” screening of “Wonder Woman” earlier this year.
Alamo Drafthouse did not immediately reply when asked to elaborate on if the event will be exclusive to its Austin location.
“It” premieres nationwide on September 8.
Watch the trailer below:
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