How to dress like a tech billionaire for $200 or less

Business Insider

Silicon Valley executives may not be known for their fashion sense, but many of them have high-end taste.

Mark Zuckerberg gets his signature grey T-shirts custom-made by an Italian designer; Evan Spiegel prefers $US450 sneakers; and everyone from Satya Nadella to Sundar Pichai to Kevin Systrom has been spotted in shoes from French fashion house Lanvin.

But these execs make millions of dollars a year, and many of them have a net worth that surpasses $US1 billion. They’re not exactly shopping on the sale rack, and their fashion choices aren’t exactly accessible to the masses.

So, if you’re attempting to replicate the personal style of your favourite tech exec, how can you pull it off? We searched the internet high and low to find affordable versions of what CEOs like Tim Cook and Susan Wojcicki have worn on-stage or at public events.

Here’s how you can dress like your favourite tech executive for $US200 or less.

Snap CEO Evan Spiegel has a go-to uniform: white v-neck T-shirt, black jeans, and white sneakers.

Spiegel prefers James Perse T-shirts and Common Projects sneakers (which cost $US60 and $US410, respectively), but you can get a similar look for under $US150.

Gap; Everlane; Nike/Business Insider

Gap black jeans in slim fit, $US50

Everlane Air v-neck tee, $US22

Converse Jack Purcell tumbled leather sneaker, $US70

Total: $US142

Google CEO Sundar Pichai usually keeps it casual in track jackets, jeans, and sneakers.

Justin Sullivan/Getty Images

While Pichai has been known to wear Lanvin sneakers — which cost upwards of $US500 — a knockoff version will only run you about $US55.

Topman; Gap/Business Insider

Topman navy track jacket, $US75

Topman Navy PU Swiss retro sneakers, $US55

Gap washwell jeans in slim straight fit, $US56

Total: $US186

Jack Dorsey — who serves as CEO of both Twitter and Square — has a more street-style-inspired look. Dorsey often wears Rick Owens sneakers, which alone cost nearly $US1,000.

Michael Cohen/Getty Images for The New York Times

Thankfully, a similar all-black look will only run you about $US145.

Topman; H&M; Calvin Klein/Business Insider

H&M long t-shirt, $US10

Topman black oil coated stretch slim fit jeans, $US75

Calvin Klein Ibiza slip-on zip sneakers, $US60

Total: $US145

Unlike most of her Silicon Valley peers, Facebook COO Sheryl Sandberg always looks polished and professional.

Drew Angerer/Getty Images

Sandberg’s minimalist style is easy to replicate with pieces from stores like J.Crew and Banana Republic — and it will only cost you about $US200.

J.Crew; Banana Republic; Mix No.6/Business Insider

J.Crew Factory wool dress, $US78

Banana Republic machine-washable merino pintuck cardigan, $US78

Mix No.6 dignity pump, $US40

Total: $US196

Satya Nadella, CEO of Microsoft, is always one of the best-dressed people in Silicon Valley.

Justin Sullivan/Getty

Like Pichai, Nadella often dresses in navy and black, and prefers pricey Lanvin sneakers (although he often pairs his with polo shirts).

Banana Republic; Everlane; Sperry/Business Insider

Banana Republic silk linen colorblock sweater polo, $US64.50

Everlane men’s slim fit jean, $US68

Sperry clipper sneaker, $US45

Total: $US177.50

Instagram CEO Kevin Systrom is one of the most put-together and fashionable people in Silicon Valley, and he’s actually spoken out against sloppy dressing in the past.

Dimitrios Kambouris/Getty Images

Despite Systrom’s preference for style over comfort, his look is easy to achieve, and will only set you back about $US170.

Penguin; Reiss; Kenneth Cole New York/Business Insider

Penguin P55 slim fit stretch chino, $US50

Reiss snowy flecked crew-neck jumper, $US90

Kenneth Cole New York bring-to-play black tux sneakers, $US30

Total: $US170

Facebook CEO Mark Zuckerberg has worn the same thing every day for nearly a decade, but he switched it up recently at Facebook’s annual developers conference, F8.

His new style is still hyper-minimalist, but is slightly more stylish than his signature look of jeans and a grey t-shirt.

J. Crew; Everlane; Nike/Business Insider

J. Crew cotton crewneck sweater, $US49.50

Everlane men’s slim fit jean, $US68

Nike Flex RN 2017, $US60

Total: $US177.50

Tim Cook, CEO of Apple, typically keeps it business casual. And because he sits on the board of Nike, he’s often spotted in Nike running shoes.

Scott Olson/Getty Images

To adopt Cook’s style for yourself, all you need is a pair of chinos and a fitted sweater — plus some comfy, stylish sneakers.

Uniqlo; Brooks Brother; J.Crew/Business Insider

J. Crew 484 Slim-fit lightweight garment-dyed stretch chino, $US68

Uniqlo men’s washable crewneck long-sleeve sweater, $US14.90

Brooks Brothers suede sneakers, $US78

Total: $US160.90

YouTube CEO Susan Wojcicki is likely one of the busiest people at Google, and she has the straightforward, streamlined wardrobe to go along with it.

To adopt Wojcicki’s look, try a leather jacket, black skinny jeans, and comfortable ankle booties.

Zara; Everlane; Nine West/Business Insider

Zara faux leather jacket with shoulder pads, $US49.90

Everlane double-lined silk v-neck tank, $US70

Nine West argyle bootie, $US60

Total: $US179.90

Amazon CEO Jeff Bezos has undergone a bit of a transformation in the last year, and he now has the tougher-looking wardrobe to match.

To dress like Bezos, look for a trendy leather bomber jacket and well-fitted jeans — and buy your polo shirts one size too small.

Gap; Zara; Bravo/Business Insider

Zara faux leather bomber jacket, $US89.90

Bravo men’s Milano-1 wing tip oxford, $US35

Gap men’s jeans in straight fit, $US36

Total: $US160.90

Elon Musk, CEO of Tesla and SpaceX, has high-end taste: He’s been known to wear a blazer from designer Alexander McQueen, and he doesn’t shy away from a tuxedo.

To get Musk’s more casual look, though, all you need is a cool graphic t-shirt and practical-yet-stylish leather boots.

Etsy; H&M; Cole Haan/Business Insider

Space shuttle patent t-shirt, $US23

H&M slim selvedge jeans, $US60

Cole Haan Adams Grand demiboot, $US90

Total: $US173

Angela Ahrendts, Apple’s head of retail, worked in the fashion world before joining Apple. She’s almost always wearing a cool jacket (although her signature look is a Burberry trench coat).


Much like Bezos, Ahrendts has taken a liking to leather bomber jackets. While Ahrendts’ version is likely out of most peoples’ budget, you can find a similar version for around $US100.

Guess; Forever 21; Gap/Business Insider

DKNY men’s faux-leather full-zip jacket, $US110

Gap mid-rise perfect boot jeans, $US49

Forever 21 faux leather stiletto ankle boots, $US27.90

Total: $US186.90

Brian Chesky, CEO of Airbnb, is one of the trendier execs in the Valley and favours popular — but expensive — brands like Gucci.

Mike Windle/Getty Images for Airbnb

But it’s easy to achieve Chesky’s style for around $US150 altogether.

H&M, Original Penguin; Sperry/Business Insider

Original Penguin The Earl polo, $US59

Sperry Endeavour chukka leather shoes, $US66

H&M cotton chinos skinny fit, $US30

Total: $US155

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