For The First Time Ever, Women Will Be In Charge Of America's Most Prestigious Ad Awards Show

Esthe WAM Bowling adYouTube/yumyumgleEsthe WAM’s bowling ad won a CLIO Award in 2009 depite its ridiculous portrayal of a woman.

After issuing a call to action about gender inequality in the advertising industry last May, the CLIO Awards announced Wednesday that the jury for its 2014 awards would have more women on it then men.

According to the list of jury members released by the event’s organisers, there will be 30 female jury members this year and only 29 men.

“We’ve been talking about it for over a year, since before we even started going through the jury selection process,” CLIO Awards executive director Nicole Purcell said. “It really started to come together, and this year, we have an amazing jury.”

The CLIO Awards is an annual, international competition honouring achievements in advertising, design, and communications. Each year, agencies and individuals submit their best work for consideration in 18 media types ranging from film to direct marketing. Since its inception in 1959, the contest has been judged by juries that were primarily male.

In the past, the show has given awards to ads that were not exactly progressive when it comes to gender, like this 2009 winner for a Japanese hair removal brand called Esthe WAM:

The CLIOs set about to change that this past year, when the organisation announced its intention to field a gender-equal jury in 2014 to be more strongly reflect the contributions of women to the advertising industry.

To do this, Purcell and her team created a place on the CLIO Awards website for people to submit anonymous nominations, since women are less likely than men to submit themselves for consideration. The CLIO Awards also met with the major agencies to find talented women and encourage them to serve as judges.

With the help of the agencies and the awareness created by ongoing industry conversation gender equality in creative roles, Purcell said the task of finding talented females for her juries was not particularly difficult.

“It came easier than it has in the past, I think because of everyone talking about creative women in the field,” Purcell said. “People are always asking ‘Where are these female creatives?’ Well, guess what? We just found them.”

Purcell said she did not think the increased number of women on the juries would alter the results of the competitions in any way.

“At the end of the day, when we start the jury selection process, what we’re looking for is the thought provokers and the idea generators,” said Brooke Barasch, the CLIO Awards’ director of marketing. “The idea really isn’t about the perspective of males or females, it’s really about just having the creative minds in the room.”

Here’s the complete list of jury panels the CLIO Awards announced today:


Anne De Maupeou

Chief Creative Officer, Marcel — Paris, France

Jon Flannery

EVP, Executive Creative Director, DraftFCB — Chicago, USA

Nick Gill

Partner, Executive Creative Director, BBH — London, UK

Mike Smith

Executive Creative Director, BBDO — New York, USA

Agnello Dias

Chief Creative Officer & Co-founder, TAPROOT — Mumbai, India

Anita Ríos

General Creative Director, JWT — Buenos Aires, Argentina

Raquel Martínez

Executive Creative Director, McCann — Madrid, Spain

Justine Armour

Creative Director, Wieden+Kennedy — Portland, USA

Kentaro Ichiki

Creative Director, Hakuhodo — Tokyo, Japan


Alexander Schill

Chief Creative Officer & Partner, serviceplan — Munich, Germany

Bechara Mouzannar

Chief Creative Officer, Leo Burnett — Beirut, Lebanon

Anselmo Ramos

VP Creative Director at Ogilvy Brazil & Founder at DAVID, Ogilvy — Sao Paulo Brazil

Gigi Lee

Executive Creative Director, Y&R — Kulala Lumpur, Malaysia

Carol Lam

Chief Creative Officer & Managing Partner, Saatchi & Saatchi — Quarry Bay, Hong Kong

Lisa Fedyszyn

Creative Director, WHYBIN \ TBWA — Auckland, New Zealand

Xanthe Wells

‎Chief Creative Officer, Pitch — Los Angeles, USA

Nikki Lindman

Creative, Adam&Eve DDB — London, UK

Hugo Corredor Chief Creative Officer, Sancho BBDO — Bogota, Colombia


Judy John

CEO and Chief Creative Officer, Leo Burnett — Toronto, Canada

Merlee Jayme

Chairman & Chief Creative Officer, DM9 — NCR, Philippines

Doerte Spengler-Ahrens

Chief Creative Officer, Jung von Matt/fleet — Hamburg, Germany

Ioana Filip

Group Creative Director, McCann — Bucharest, Romania

Ted Lim

Chief Creative Officer, Dentsu — Singapore, Singapore

Shahir Zag

Chief Creative Officer, Y&R — Dubai, UAE

Andrey Gubaydullin

Executive Creative Director & Co-Owner, Voskhod — Yekaterinburg, Russia

Will Rust

Executive Creative Director, Ogilvy — Prague, Czech Republic


Kerry Keenan

Partner, Chief Creative Officer, Deutsch – New York, USA

Leslie Sims

EVP, Executive Creative Director, McCann Erickson – New York, USA

Kat Thomas

Co-Founder & Executive Creative Director, One Green Bean — Sydney, Australia

Hadas Liwer

Chief Creative Officer, JWT — Tel Aviv, Israel

Jesse Coulter

Co-Chief Creative Officer, Creative Artist Agency — Los Angeles, USA

Chris Bruss

Vice President of Branded Entertainment at Funny Or Die & President

at Gifted Youth — Los Angeles, USA

Fred Levron

Executive Director/Creative Director Digital and Branded Content, Ogilvy — Paris, France

Sergio Gordilho

Co-President And Chief Creative Officer, Africa — Sao Paulo, Brazil

Silvia Goh

Chief Content Officer, LiquidThread/Starcom Mediavest Group — Shanghai City, China


Alessandra Lariu

Co-Founder, SHESAYS — New York, USA

Brent Choi

Chief Creative & Integration Officer, JWT — Toronto, Canada

Brad Kay

President & Partner, SS+K — New York, USA

Paul Collins

Creative Director, RG/A — Stockholm, Sweden

Wain Choi

Global VP & Executive Creative Director, Cheil Worldwide — Seoul, South Korea

Eric Schoeffler

Chief Creative Officer, DDB Tribal Group GmbH – Düsseldorf, Germany

Jonathan Woytek

Creative Director, Pereira & O’Dell — San Francisco, USA

Luciana Haguiara

Digital Creative Director, Almap BBDO — Sao Paulo, Brazil

Michal Pasternak

Chief Experience Officer, Huge — New York, USA


Sagi Haviv

Partner & Designer, Chermayeff & Geismar & Haviv — New York, USA

Greg Quinton

Executive Creative Directorm The Partners — London, UK

Justin Drape

Chief Creative Officer / Co-Founder, The Monkeys/Maud — Sydney, Australia

Hideto Yagi

Creative Director, Dentsu — Tokyo, Japan

Katie Taylor

Executive Creative Director, Landor Associates — Hamburg, Germany

Joanne Thomas

Creative Director, The Jupiter Drawing Room — Cape Town, South Africa

Gesina Roters

Creative Partner, Day Creative Business Partners B.V. — Amsterdam, Netherlands


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