Barack Obama and Hillary Clinton are happy to raise money on the Web. But they’re not spending much there.
Obama gets all kinds of credit for running a sophisticated Web campaign, and he raised $28 million dollars via the Internet in January alone. But he spent a mere $163,188 on online ads in January — a rounding error compared to the $18 million his campaign spent on TV and radio ads that month. Obama did show a politician’s flair for hedging his bets, though. While most of his dollars went to Google, he also shared some spending with rivals Microsoft and Yahoo.
Clinton raised $13.5 million in January, but doesn’t break out how much she raises online. She spent $11 million on TV and radio ads in January, but just $13, 674 online. And all of that went to Google.
Not included in Obama’s online bill: a $88,540 payment to online political consultancy Blue State Digital, the firm co-founded by Obama’s online campaign guru Joe Rospars.
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