Clearwire’s (CLWRD) newly formed wireless joint venture with Sprint Nextel (S) has already made one smart move, Reuters reports: It’s dumping the “Xohm” name that Sprint tried using for its WiMax Internet service.
Why? Because Clearwire’s “Clear” brand sounds a lot less silly. And unlike Xohm, it already has some traction. Per Google (GOOG) Trends:
Clearwire closed its $14.5 billion deal with Sprint last Friday. Other investors include Intel (INTC), Comcast (CMCSA), Google (GOOG), and Time Warner Cable (TWC).
Clearwire shares are up 2.9% today to $7.20.