Citi’s private banking unit is setting up social networking site exclusively for the scions of its super-rich clients, Dow Jones reports (via FN).The bank is apparently yet to come up with a domain name for the website but it plans to include “elements of functionality found on Citi, Facebook, Twitter and the Financial Times’ website.”
Citi VP and business development officer Peter Gaudry said:
The goal is not to social network but to reinforce friendships they’ve built from other platforms. It builds an online tribe without acting like you’re building one.
One of the parts of the site is that kiddies will be able to rate the best restaurant they’ve been to.