Citi Jacks Kindle Sales Forecast After Price Cut

kindle dx event 6

Amazon’s Kindle price cut and its new international edition will help boost sales by 500,000 units this year and next year, Citi analyst Mark Mahaney predicts in a note today.

He now thinks Amazon will sell 1.5 million Kindles in 2009, up from his previous estimate of 1 million. That will send Kindle revenue up to $700 million from his previous estimate of $550 million.

Mahaney thinks Amazon will sell 2.7 million Kindles next year, up from his previous estimate of 2.2 million units. That could generate $1.5 billion in revenues, our roughly 5% of Amazon’s total sales.

Earlier: Kindle Price Cut Is Not Enough To Matter

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at