Citi Hong Kong Gives In To Protest, Stops Promoting Shark Hunting

Shark In A Tank By Damien Hirst

After Citi Hong Kong advertised a 15% discount on shark fin soup at participating restaurants, we called it a dubious attempt at localisation. See, animal rights groups rank shark finning as worse than veal — the process involves cutting the fin from a still-living shark and then tossing the fish back in the water.

Within days there was a Facebook group: Stop the shark-fin soup promotion!

And now Citi has caved and ended the promotion (via beyond brics):

Explaining the u-turn, Citi says it is a company “committed to managing our business in a manner that benefits the society and the environment.”

Now check out 15 more facts about China that will blow your mind –>

NOW WATCH: Money & Markets videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.