After Citi Hong Kong advertised a 15% discount on shark fin soup at participating restaurants, we called it a dubious attempt at localisation. See, animal rights groups rank shark finning as worse than veal — the process involves cutting the fin from a still-living shark and then tossing the fish back in the water.
Within days there was a Facebook group: Stop the shark-fin soup promotion!
And now Citi has caved and ended the promotion (via beyond brics):
Explaining the u-turn, Citi says it is a company “committed to managing our business in a manner that benefits the society and the environment.”
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