CITI: These 10 Technologies Are Completely Changing The Way The World Does Business

electronic cigarette

In a massive new research report, Citi’s analysts take a close look at 10 technologies it says will disrupt the way we do business. 

They’ve dipped into practically every sector you can think of: energy, entertainment, IT, manufacturing, and transportation among them.

Some of these technologies have been with us for a while, but are poised to get better or cheaper.

Others have only recently surfaced, but will be ubiquitous in a matter of years.

The future is now.

3-D Printing

What is it? Printing parts and materials practically at your desktop. Thanks to falling commodity prices, easier to use software, and more complex design capabilities, the technology is poised to explode. In the future, 50% of parts used in a jet engine could be manufactured by 3D printers.

Source: Citi

3-D Printing

Growth potential: The 3-D printing market could grow to $6.5 billion by 2019 from less than $3.5 billion today, according to Wohlers Associates. The aerospace, orthopedic and other high value, low volume industries will be the earliest adopters.

Source: Citi

E-cigarettes

What is it? Battery-powered smokes that are ostensibly less toxic than regular cigarettes. They also currently allow you to smoke in places where regular cigarettes are barred. They come in both disposable and reusable form.

Source: Citi

E-cigarettes

Growth potential: So far they're only big in the U.S., though they still comprise a small part of the overall domestic cig market. Citi estimates the segment will continue to see near 50% compound annual growth over the next few years, depending on regulation and penetration into retail.

Source: Citi

Genomics And personalised Medicine

What is it? People remain interested in tying their genomic makeup to their potential for carrying certain diseases.

Source: Citi

Genomics And personalised Medicine

Growth potential: Sales could increase to $2.1 billion by 2015, compared with $700 million in 2005. So far, cancer screening, pre-natal testing and 'companion diagnostics' which are used to determine how safe another type of therapy, are the three main areas where this tech is getting used. The companies benefiting include manufacturers who gene sequencing machines and reagent kits, the pharma and diagnostic guys who analyse what the machines produce, and end users: patients and payers.

Source: Citi

Mobile Payments

What is it? Payments that get taken from or get made by tablets or cell phones. Big in Japan (55% penetration), as well as emerging markets where cell phones reign supreme. In developed markets, it's likely to be limited to transit and retail transactions.

Source: Citi

Mobile Payments

Growth potential: There are currently six billion phone subscriptions globally. On the high end, Canada-based IE Market Research Corporation estimates $1 trillion of transaction value by 2016. Mobile payments will force the four traditional agents involved in transactions -- consumer, the merchant, the issuer and the acquirer -- to allow in a bunch of new players.

Source: Citi

Energy Exploration Technology

What is it? Hydraulic fracturing, horizontal drilling and subsea exploration will expand the world's supply of fossil fuels. We know about fracking, which involves injecting water, sand and chemicals into the ground to free up shale energy. Horizontal drilling allows oil and gas companies to access previously unobtainable parts of rock formations. In subsea, there are major advances underway that allow drillers to more efficiently separate water and gas from oil.

Source: Citi

Energy Exploration Technology

Growth potential: The U.S. has led the way in shale extraction, but it only possesses 13% of recoverable shale gas worldwide, so there should start to be more rapid global expansion. Subsea processing equipment has the potential to be a $100 billion per annum market by the next decade. Offshore oil and gas production already accounts for 45% of incremental supply.

Source: Citi

Oil To Gas Switching

What is it? Compressed natural gas vehicles are already big in the Middle East. Meanwhile lots of corporates, as well as cities that oversee taxi fleets, are converting their cars from gasoline to CNG.

Source: Citi

Oil To Gas Switching

Growth potential: Growth is likely to remain tepid in the US but will continue to expand abroad. Forecasting firm IHS estimates that global CNG are likely to grow from 0.9% of global auto production to 1.1% by 2020.

Source: Citi

Over The Top Content

What is it? Streaming entertainment that bypasses traditional networks and distributors. Start-up firms like Roku have sold 5 million boxes allowing consumers to stream web video right to their large, flat panel TV screen, while Netflix, Hulu, Amazon and Google are making their own films and TV shows.

Source: Citi

Over The Top Content

Growth potential: TV ratings have declined -1.2% since 2010. Meanwhile, Netflix subscriptions grew nearly 70% during the same period. Fast internet, mobile devices, and the success of the earliest firms in the space have eliminated most barriers for 'OTT' content producers to enter the market.

Source: Citi

The SaaS Opportunity

What is it? Software-as-a-Service (SaaS) is Internet-based software delivery. Basically customers can access software that they'd otherwise have to purchase via downloads or at a store. Examples include Google Apps, Microsoft 365 and Amazon web services.

Source: Citi

The SaaS Opportunity

Growth potential: In 2012, the SaaS market grew 26% to become an $18B market according to market research firm IDC. According to Citi's survey, SaaS has already captured 8% of their software wallets so far and firms expect to increase spending to 70% of their budget over time -- a 9-fold increase.

Source: Citi

Software Defined Networking

What is it? Software defined networks simplifies IT networks by separating the Control Plane (the intelligence) from the Data Plane (the packet forwarding engine). 'Instead of having intelligence distributed across the network in separate boxes, SDN centralizes the Control plane in an overriding software layer which disseminates instructions to each router or switch.'

Source: Citi

Software Defined Networking

Growth potential: According to IDC, Software Defined Networking is expected to grow from just under $360 million in 2013 to $3.7 billion in 2016. Revenues are likely to be split between startups, traditional network vendors like Cisco, and big IT vendors like IBM, HP and Dell.

Source: Citi

Solar

What is it? Solar Photovoltaics involves exciting electrons within a semiconductor material, thereby creating a current. Solar panels continue to become very cheap very quickly, has reduced, resulting in cost parity being achieved in certain areas sooner than anyone expected. Solar can even be viewed as a 'parasite,' stealing demand from previously installed generation.

Source: Citi

Solar

Growth potential: The IEA under their base case are forecasting that solar will receive $1.3 trillion of investment in new capacity between 2012-35, representing 13% of the total global investment in power generation, ahead of gas, and only marginally behind coal. Citi views this as conservative. 'Its nature means that the technology keeps getting cheaper, while alternatives gradually become more expensive, and so the 'problem' only becomes exacerbated.'

Source: Citi

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