The woman behind the 'female Viagra' sold her company for $1 billion -- that's when everything fell apart

Cindy photoThe Pink CeilingCindy Whitehead, founder of The Pink Ceiling, is rarely seen without her signature hot pink lipstick and clothes.

In August 2015, a little pink pill
designed to boost women’s sex drive was approved by the FDA. The next day, Cindy Whitehead sold the company behind the drug to a pharma giant for $1 billion.

That’s when everything fell apart.

Valeant Pharmaceuticals became embroiled in scandal for jacking up the prices on some of its drugs, including Addyi, the little pink pill.
The company doubled the cost of Addyi, drawing ire from US lawmakers and investors, and axed Whitehead’s salesforce.

Whitehead stepped down as CEO of Sprout Pharmaceuticals last December, as Valeant continued to bungle the libido-ramping pill’s go-to-market strategy. The drug is currently available, though doctors prescribed it fewer than 4,000 times as of February.

Now Whitehead wants to help female founders make breakthroughs of their own.

Her latest project, The Pink Ceiling, is a cross between a venture capital firm, a consulting group, and a startup incubator (though the latter doesn’t launch till January). Based in Raleigh, North Carolina, The Pink Ceiling offers women entrepreneurs and scientists support on building the right product, pitching your idea to a room full of male investors, and everything in between. Whitehead hopes to leverage her experience to help others.

“Being in this position, the best way to pay it forward is to say, ‘I stepped on that mine. Step left,'” Whitehead tells Business Insider. “You’ve been there, you’ve done that. And hopefully they’re advantaged by your own experiences: successes and failures.”

Whitehead has currently taken three startups under her wing. Most founders are women and come from science and engineering, who can relate to Whitehead as a “geek,” she says.

The only one that’s public, Undercover Colours, developed a piece of wearable nail technology that, when dipped in a spiked drink, detects the presence of date-rape drugs. It was created in 2014 by four male engineering students at North Carolina State University.

Undercover colours nail polishFacebook/Undercover ColoursAn employee at Undercover Colours shows off the company’s previous generation of the product, which came in a nail polish form.

Another startup is led by a scientist who filed four different patents on sleep technologies. While attempting to raise funding, investors told her time and again that she would need to bring on a “professional CEO” to structure the business.

“I sat down with her and I said, ‘Here’s my deal. I’ll invest in you if you’re the CEO. It’s your idea,” says Whitehead, who plans to guide entrepreneurs outside the Valley to success. “My hope is certainly that I will be helpful to them in my own lessons learned.”

Whitehead’s exit money from the Sprout Pharmaceuticals acquisition helped get The Pink Ceiling off the ground and will supply investments in her portfolio when appropriate.

She calls 2017 the “year of the ‘pinkcubator,'” when The Pink Ceiling will launch a coworking space for their founders in Raleigh. Building community among women in entrepreneurship is important when they’re so outnumbered elsewhere, Whitehead says.

“In my case, I’m a geek. I like the geeks. And I’d like to see more women in those [executive] roles, particularly in STEM,” Whitehead says.

NOW WATCH: ‘Women have had it with guys like you’ — Elizabeth Warren rips Trump for his ‘nasty woman’ remark

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.