Chrysler reported a 40 per cent year-over-year increase in auto sales for February this morning, marking its best February performance since 2008 and the ninth consecutive month of gains in excess of 20 per cent.
The Auburn Hills, Mich., based automaker sold 133,521 vehicles during the month, including 3,227 Fiat units, which the company has been heavily marketing.
The Chrysler name-sake brand continued to post the most impressive improvements — which now relies solely on three models: the 200, 300 and Town & Country. Unit sales improved to 27,008 from 12,628 last year, an 114 per cent gain.
“Our product portfolio now contains some of the most fuel-efficient vehicles in our company‟s history
driving our sales up 40 per cent in February,” said Head of U.S. Sales Reid Bigland. “A few years ago higher fuel prices were a major threat to our total vehicle sales whereas today those higher prices have become far less of an issue.”
Reports from Ford and General Motors are expected later in the day.