Glenn Beck is different from other media personalities because people care about what he thinks, says Chris Balfe, President & COO of Beck’s powerhouse production company Mercury Radio Arts.
Balfe said the key to Beck’s success in various mediums — including radio, publishing, and TV — is the combination of a unique opinion and audience loyalty. He advised anyone looking to build up their own brand to aim for the same.
Balfe certainly shares a different view of his boss than Arianna Huffington – who thinks the Glenn Beck Program is mostly “pure, unadulterated fantasy.”
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Produced By: Kamelia Angelova, William Wei & Anika Anand