- Chopt has ended its policy of chopping all customers’ salads by default – a move that seems to betray its very name.
- Instead, the chain has switched to pre-chopped ingredients, and customers have to ask for their salads to be chopped.
- A manager at a Richmond, Virginia, Chopt location told customers that the new chopping policy was being implemented to speed up the ordering process.
Chopt is making a change that seems to violate the name of the salad chain.
The salad chain has stopped chopping all of customers’ salads by default, instead using pre-chopped ingredients. Customers can still get their salads chopped, but they need to ask for the preparation.
A manager at a Richmond, Virginia, Chopt location told customers on Tuesday that the new chopping policy was being implemented to speed up the ordering process.
“We are fortunate enough to have been in business for the past 18 years selling big, flavorful salads and moving customers through our long lines quickly,” Chopt told Business Insider in a statement. “What was fast in 2001 is often not fast enough today. So we recently began testing kitchen chopping, chopping fresh ingredients throughout the day, at select restaurants to minimise wait time.”
Chopt said that employees will “still happily chop your salad to order if preferred. Just ask!”
The chain’s salad preparation – which utilised a curved mezzaluna knife to chop up all the ingredients – has long set the chain apart from competitors.
Some customers have taken to social media to complain about the change.
@Chopt I just went to get a salad and you guys don't even chop the salad anymore!!! All the lettuce was finely chopped and the toppings were pureed! You don't even carry spicy proteins anymore!!! #RIP It's worth the 5 min extra walk to @cava (even in the rain) for more flavors!!!
— Tod Fishman (@MeatWagonBBQ) March 9, 2019
I’m confused. I’m went to @Chopt tonight and they are no longer chopping?? It’s already chopped when you get there??
— Philip Brooks (@ppbrooks) March 12, 2019
“So is the name changing now that you don’t actually chop the salad?” one person wrote on Chopt’s Facebook page. “Everything is prechopped and the lettuce is added last so you barely get any of it.”
@Chopt Chapel Hill location no longer chopping!?! Very disappointed. Are you going to change the name???
— Ashley Hayes (@LesterCoalbanks) March 24, 2019
“Found out Chopt stopped Chopping your salad today,” another person commented on Facebook. “So because of this they just lost 4 customers. … now they don’t chop anymore I won’t go there. Its not the same!!”
In February, Forbes reported that Chopt – which was founded in 2001 – has 57 locations, opening five new restaurants in 2018. In 2015, private-equity firm L Catterton became the majority owner of the chain.
This article has been updated with a statement from Chopt.
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