- Chipotle’s new line of merchandise includes items dyed with leftover avocado pits.
- Customers can shop the collection of avocado pit-dyed tops and a tote bag online for between $US20 and $US45.
- The larger collection includes pool slides, bags, and jean jackets made with organic cotton, among other items that don’t involve avocado pits.
- A Chipotle representative said proceeds from the clothing line support organisations working to make fashion and farming more sustainable.
- Visit Insider’s homepage for more stories.
According to a press release from Chipotle, its restaurants are left with close to 300 million pits per year; the press release says that a single order of Chipotle’s guacamole is equivalent to one avocado pit, depending on the size of the fruit.
The company says it began an upcycling program to make use of these leftovers.
A Chipotle representative confirmed to Insider that four of its restaurants – the ones located closest to the company’s dye partner in Gap, Pennsylvania – are using their avocado pits to create a plant-based clothing dye.
According to the press release, each T-shirt, tote bag, and sweatshirt in the collection was dyed a unique shade of peach using five avocado pits steeped in water.
The line also includes items made without the avocado-pit dye like jean jackets made with organic cotton, baby blankets, sock sets, water bottles, and more. Some items feature an avocado print lining or stitching that reads: “It’s ok to be a little extra.”
At the time of writing, items in the avocado-dyed collection retail for between $US20 and $US45 on the Chipotle Goods website.
Chipotle isn’t the only restaurant to start upcycling its waste
In December, Ford and McDonald’s announced a partnership committed to turning waste from coffee-ground production into car parts.
In May, Forbes reported on a study by the United Nation’s Food and Agriculture Organisation stating that food waste costs the global economy more than $US940 billion a year.
Supporters of upcycling say it can create new jobs and products while reducing greenhouse gases produced as a result of food waste, according to Forbes.
The natural dye Chipotle is using is one example of a product made using an ingredient that’s not typically consumed.
- Read more:
- I went behind the scenes at Chipotle to find out how all of your favourite menu items are made
- My 3-step recipe for marmalade inspired by Michelin-starred chef Massimo Bottura is one way I’m minimising food waste at home
- A magician made a video demonstrating how to turn a Krispy Kreme box into a face shield in under 2 minutes
- I made KFC fried chicken at home using a copycat recipe, and found it tasted just like the real thing
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