Chipotle is quietly applying its fast-casual formula to a pizza restaurant in Denver, and so far, it’s been a big hit with the locals.
Pizzeria Locale, an offshoot of a full-service restaurant in Boulder, opened in the South Broadway area of Denver in May. The restaurant is a partnership between Chipotle and restaurateurs Bobby Stuckey and Lachlan Mackinnon-Patterson, who opened their Boulder restaurant in 2011.
Much like at Chipotle, customers order their own personal pizzas at the counter, choosing their own toppings or selecting a pre-set pizza from a menu. The 11-inch pies are cooked in less than two minutes in a high-temperature pizza oven, and diners can also choose from add-ons like salad and sides.
Chipotle has said the restaurant is already scoping out two additional locations in Denver.
We asked a friend who recently moved to Denver from New York (and claims to know a thing or two about quality pizza) to document his dinner at the Broadway Boulevard location. He raved about the quality of the pizza dough, and said the experience felt similar to eating at a Chipotle, only “it was much cleaner and the staff was friendlier.”
Pizzeria Locale, which opened in May, is in an up-and-coming Denver neighbourhood. In fact, it's located right next door to a Chipotle restaurant.
Much like at a Chipotle, customers line up at a counter to order. The menu includes nearly a dozen 'classic' pizzas, or customers can invent their own by choosing from nearly two dozen toppings.
Toppings range from classics like mushrooms and pepperoni to more unusual items like corn and Gorgonzola cheese.
They're popped into a high-temperature pizza oven, from which they emerge less than two minutes later, fully cooked.
While customers wait for their pizzas, they can also order a salad and choose from a bevy of toppings.
And it tastes (and looks) absolutely fantastic, he said. The ingredients are fresh, and the dough was 'crunchy, yet soft.'
There's a ton of seating indoors. And while the place is usually humming, it's never impossible to find a table.
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