- Chipotle is releasing a makeup collaboration with Elf.
- The collection includes eye shadow palettes inspired by the menu and avocado makeup sponges.
- Chipotle had a good 2020 and plans to continue expanding.
- Visit the Business section of Insider for more stories.
Elf Cosmetics and Chipotle just announced a joint makeup line launching March 10.
The brands will sell four limited edition makeup products, along with an “eyes chips face” bowl at Chipotle. The collection includes a $US16 ($21) Chipotle eye shadow palette with 12 colors “inspired by classic Chipotle ingredients, including white rice, brown rice, pinto beans, black beans, sofritas, fajitas, mild salsa, green salsa, hot salsa, corn salsa, guac, and lettuce.”
The $US8 ($10) Make It Hot Lip Gloss, $US10 ($13) Extra Guac Face Sponge Set, and $ Eyes Chips Face Makeup Bag will also be available.
The line is designed to remind buyers of Chipotle, with an avocado-shaped makeup sponge and a makeup bag that looks like Chipotle’s bag of tortilla chips.
The collection won’t be available in stores. Instead, fans will be able to purchase it on elfcosmetics.com and chipotlegoods.com, along with on the virtual shopping platform NTWRK.
Chipotle and Elf have collaborated before. In the spring of 2020, they sold a 10-piece kit with eye shadows and lipsticks, along with a burrito-like makeup bag, but only 100 were created.
“Following our first launch with e.l.f., which sold out in less than four minutes last spring, we’ve taken our collab to the next level with beauty products celebrating our real ingredients in totally unexpected ways,” VP of digital marketing at Chipotle, Tressie Lieberman, said in a press release. “We’re always looking for opportunities to lead culture and make authentic connections with Gen-Z alongside brands that share similar values.”
Chipotle will also sell the “Eyes. Chips. Face.” bowl at locations through March 17. It comes with white rice, pinto beans, chili-corn salsa, tomatillo-red salsa, guac, lettuce, and a side of chips. The bowl is the first time Chipotle has sold a menu item as a collaboration with another brand.
Chipotle has fared well throughout the pandemic. With promising results from the fourth quarter of 2020 and plans to build more drive-thru “Chipotlanes,” the fast casual brand seems poised for success and continued expansion. CEO Brian Niccol said in an earnings call that Chipotle plans to more than double its locations in the near future.