Chipotle is launching a satirical TV series on the dark side of industrial agriculture in the U.S.
The four-part series, called “Farmed and Dangerous,” will air on Hulu and Hulu Plus beginning Feb. 17.
The show was produced by Chipotle and New York-based studio Piro. It contains no explicit Chipotle marketing, according to the company.
“The show addresses issues that we think are important — albeit in a satirical way — without being explicitly about Chipotle,” Mark Crumpacker, chief marketing and development officer at Chipotle, said in a release. “This approach allows us to produce content that communicates our values and entertains people at the same time.”
The first season focuses on the introduction of “PetroPellet,” a petroleum based animal feed.
Watch the trailer:
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