- Chipotle is giving away $US250,000 over four days to promote its new rewards program.
- The chain is giving the money away via Venmo, with winners receiving between $US1 and $US500.
- The “free money” giveaway is Tuesday until Friday at 11:59 p.m. PT.
Chipotle is moving on from free burritos and giving customers money via Venmo.
On Tuesday, the chain announced the launch of a loyalty program called Chipotle Rewards. To promote the program, Chipotle is partnering with Venmo to give away up to $US250,000 to roughly 25,000 customers from Tuesday until Friday at 11:59 p.m. PT.
For a chance to win between $US1 and $US500, customers need to submit the phone number linked to their Venmo account to ChipotleRewardMe.com. Within 24 hours, winners will receive a payment from Chipotle via Venmo – complete with a custom Chipotle pepper emoji.
“Chipotle is one of the first brands to utilise Venmo’s technology to engage with customers through this pay-out feature on the Venmo app,” Chris Brandt, Chipotle’s chief marketing officer, said in a statement.
Brandt continued: “Our customers have been asking for a loyalty program for a long time and we’re excited to partner with Venmo to reach their highly engaged network of digital-first customers to launch Chipotle Rewards, where the more you Chipotle, the more you can get free Chipotle!”
Chipotle said it would also give free chips and guacamole to customers after they place their first order via Chipotle Rewards.
The loyalty program awards 10 points for every $US1 spent, with customers earning more points with certain “bonuses,” such as ordering new menu items. When a customer reaches 1,250 points, they can cash out for a free entrée.
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