China’s largest retailer, JD.com, is opening in Australia

Singapore shopping. Cameron Spencer/Getty Images

JD.com, China’s largest retailer by revenue, is opening a local business office in Australia.

The Australia and New Zealand regional headquarters of the NASDAQ-listed company will be in Melbourne’s Collins Street.

“Our customers are demanding more and more high-quality products from Australia and New Zealand, and this move is a major step toward meeting that demand,” says Richard Liu, JD.com’s chairman and CEO.

“Brands and retailers looking for a trusted partner who will both build their brand, and protect their IP in China now have an easy point of contact in the region.”

JD.com, a rival to e-commerce giant Alibaba, says the Australian products in strong demand on JD.com include food, dairy and cosmetics.

The company says it is open to brands, franchisees, retailers and traders looking to reach consumers in China.

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