Women in China wear these crazy face masks to the beach so they don't get tanned

No, this isn’t Halloween or some colourful heist — it’s a beach in China.

Unlike in Australia, where less is more and tanner is better, Chinese women flock to their shores covered in fabric from head to toe.

Donning masks, aka “facekinis,” they make a terrifying sight, but these women are absolutely loving the trend.

Let’s just hope it doesn’t become a global one.

Especially popular at the beach in Qingdao, China, the masks are meant to prevent sunburn and maintain the porcelain teint that's so prized in China.

Getty/Kevin Frayer

As the accompanying full body suits prove, China's women aren't taking ANY risks when it comes to their skin. Being tan, to this day, is associated with being a commoner in China.

Getty/Kevin Frayer

Similar to a balaclava or hijab, the masks are made of waterproof materials. Some even have fun designs.

Gett/Kevin Frayer

Allegedly, they have been around since 2004, invented by a former accountant, but, like everything in fashion, at some point what's old becomes new again.

Getty/Kevin Frayer

The ensembles are priceless.

Getty/Kevin Frayer

The blue mask really makes this outfit pop.

Getty/Kevin Frayer

This lady is channeling her Spidey senses.

Getty/Kevin Frayer

Pink is timeless. Whoever said that orange is the new pink was obviously mistaken.

Getty/Kevin Frayer

Striking a pose in a summery, floral ensemble.

Getty/Kevin Frayer

However, the desire for a tight core is universal, no matter how much skin is being covered.

Getty/Kevin Frayer

NOW WATCH: Briefing videos

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.