Photo: Couresty of Azimut Press Room
As China’s nouveau riche enter the show-off stage of luxury evolution they’ve taken to real estate, sports cars and watches.And now luxury yachts.
The top Italian yacht company, Azimut, sold 26 vessels to Chinese buyers, including one the flagship 120 SL — the biggest motor yacht ever delivered in China.
China represented 13% of the luxury yacht market in 2009, which is a figure Azimut CEO Sebastiano Fanizza expects to grow. Fanizza told the NYT:
“Maybe it is still a small market compared to the global market, but it has the greatest potential,” Mr. Fanizza said.
China, he said, “is the place where you have to be now, working for the future.”
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