China Has Beat The US To Become The World's Biggest Market For Luxury Watches

The world’s biggest watch show, in Basel, Switzerland, kicks off today, and all eyes are looking east, as China has officially overtaken the U.S. as the world’s biggest market for luxury watches.

According to the latest WorldWatchReport by Digital Luxury Group, 23 per cent of all watch-related internet searches originate in China, an increase of 7.8 per cent of the previous year.

By comparison, 21.2 per cent of internet searches for watches came from the U.S., a decrease of 9.24 per cent year-over-year.

If you’re planning to buy a nice timepiece for someone in China, you’re best bets are Omega, Longines, and Rolex, which were the three most-searched-for brands in the country.

Here’s a look at how global interest in watches has changed over the last year:

watch map

Photo: Digital Luxury Group

Now read 11 facts about the world’s changing appetite for luxury watches >

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