The world’s biggest watch show, in Basel, Switzerland, kicks off today, and all eyes are looking east, as China has officially overtaken the U.S. as the world’s biggest market for luxury watches.
According to the latest WorldWatchReport by Digital Luxury Group, 23 per cent of all watch-related internet searches originate in China, an increase of 7.8 per cent of the previous year.
By comparison, 21.2 per cent of internet searches for watches came from the U.S., a decrease of 9.24 per cent year-over-year.
If you’re planning to buy a nice timepiece for someone in China, you’re best bets are Omega, Longines, and Rolex, which were the three most-searched-for brands in the country.
Here’s a look at how global interest in watches has changed over the last year:
Photo: Digital Luxury Group
NOW WATCH: Executive Life videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.