Chick-fil-A is taking on Blue Apron in an unprecedented move for a fast-food chain

Chick-fil-AChick-fil-A’s chicken parmesan meal kit includes garlic-and-lemon pasta with vegetables.
  • Chick-fil-A says it will start selling meal kits at 150 locations in the Atlanta area in August.
  • A chicken-centric “Mealtime Kit” that feeds two people will cost $US15.89.
  • The meal-kit business has been heating up as grocery chains start selling them and startups begin to burn out amid increased competition.

Chick-fil-A is making an unprecedented move to dominate its customers’ lives: launching a meal-kit service.

On Monday, the chain announced it would begin selling “Mealtime Kits” at 150 restaurants in the Atlanta area in late August, which would make it the first fast-food chain to offer a meal-kit service.

Crispy Dijon Chicken FinalChick-fil-AChick-fil-A’s crispy Dijon chicken meal kit.

Like more traditional meal kits, such as those from Blue Apron or Home Chef, Chick-fil-A’s varieties will include fresh, pre-measured ingredients. But unlike the typical meal kit, Mealtime Kits can be bought at Chick-fil-A drive-thrus or counters, or through the company’s app.

Chick-fil-A is selling five meal kits, with rotating availability: chicken parmesan, chicken enchiladas, crispy Dijon chicken, pan-roasted chicken, and chicken flatbread. Each serves two people, costs $US15.89, and is intended to be prepared in 30 minutes or less.

“We designed our offering so our guests don’t have to order ahead, subscribe to a service, or make an extra stop at the grocery store,” Michael Patrick, an innovation program lead at Chick-fil-A, said in a statement. “They simply pick up a Mealtime Kit at their convenience – for example, when they’re already at a Chick-fil-A restaurant grabbing a breakfast or lunch, or in the drive-thru on their way home.”

Flatbread chick fil aChick-fil-AChick-fil-A’s chicken flatbread meal kit.

The kits will be available only in the Atlanta area until mid-November, though it’s possible Chick-fil-A may roll them out more widely in the future.

Competition in the meal-kit business has been heating up recently, with Costco starting to sell Blue Apron kits in stores and the grocery chain Albertsons acquiring Plated.

But some meal-kit companies have struggled amid the increased competition. Chef’d shut down operations last week, following in the footsteps of shuttered startups like Sprig and Din.

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