Chick-fil-A is gearing up to launch a chicken wing restaurant this year, a new trademark application suggests

  • Chick-fil-A is planning a new delivery restaurant concept for Nashville and Atlanta.
  • Little Blue Menu will serve normal Chick-fil-A fare plus wings and other additions, like wings.
  • Applebees, Cracker Barrel, and others have opened delivery concept restaurants recently.
  • See more stories on Insider’s business page.

Chick-Fil-A is getting into the virtual kitchen game, with plans for a virtual concept serving chicken wings, roasted chicken, salads, and more.

The chain has filed to trademark the name “Outfox Wings,” one brand that Chick-fil-A says will be available from the delivery kitchens.

The chicken chain submitted a trademark application to US regulators on May 4, documents show. The logo “consists of the word OUTFOX over the word WINGS with the image of a fox’s face with its tail covering its mouth inside the middle of the first O in OUTFOX,” the filing says.

Chick-fil-A Outfox Wings trademark

Chick-fil-A has no plans to serve wings at already-existing restaurants, a spokesperson said, noting that the company is “exploring a new delivery kitchen concept to pilot later this year.”

The new delivery concept is called Little Blue Menu and will launch in Nashville in late 2021 and Atlanta in 2022, the company announced Wednesday. It will serve “both the classic menu plus a variety of different cuisines – think salads, roasted chicken, wings and more – all made under one roof, arriving in one bundled order.”

In other words, some southern Chick-fil-A fans will be able to order their favorite spicy chicken sandwiches and fries along with chicken wings from the same parent company.

Read more: 
Why big chains like Outback, Applebee’s, Cracker Barrel, and Chili’s are flooding delivery apps with virtual restaurant brands, even as hefty fees from Uber Eats cut into profits

The chain says the name is a reference to Chick-fil-A founder S. Truett Cathy’s original blue menus.

Other restaurant chains have also experimented with delivery concepts over the last year. Applebees launched Cosmic Wings, a delivery-only virtual brand with Cheetos-flavored wings. Outback Steakhouse parent company Bloomin’ Brands launched Tender Shack, a virtual chicken tender restaurant, and Cracker Barrel debuted a delivery chicken and biscuits concept in Indianapolis. “Outfox Wings,” could follow suit as a separate virtual restaurant.

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