Chick-fil-A is making it easier for its biggest fans to get free food as it continues its quest to win over millennial parents

Hollis Johnson/Business InsiderChick-fil-A wants to win over millennial parents.
  • Chick-fil-A has a new membership program that allows customers to earn rewards based on how much money they spend at the chicken chain.
  • The more money customers spend at Chick-fil-A, the more rewards points each dollar is worth.
  • “When Chick-fil-A first launched its app in 2016, we surveyed Millennial parents to find out what mattered to them: 88% said if they are a loyal customer, then they should be rewarded,” a Chick-fil-A representative said in an email to Business Insider.

Chick-fil-A is revamping its membership program to give its most loyal fans a bigger payoff.

This week, the chicken chain launched an updated mobile app and a new membership program called Chick-fil-A One.

The program allows customers to cash in points, gathered by spending money at Chick-fil-A, for rewards that will be revealed on the chain’s app. Customers will become eligible to start cashing in points for rewards after spending as little as $US15 at the chain.

Customers earns points, recorded on the chain’s app, for every dollar they spend at Chick-fil-A. There are three tiers: the base level of Chick-fil-A member, Chick-fil-A Silver, and Chick-fil-A Red. Diners achieve Chick-fil-A Silver status after reaching 1,000 points (the equivalent of spending $US100 at the chain), and reach Red status after hitting 5,000 points.

As customers reach higher levels in the rewards program, each dollar they spend at Chick-fil-A earns more points. At the base level, customers earn 10 points per dollar. Silver members earn 11 points per dollar, and Red members earn 12 points per dollar.

“When Chick-fil-A first launched its app in 2016, we surveyed Millennial parents to find out what mattered to them: 88% said if they are a loyal customer, then they should be rewarded,” a Chick-fil-A representative said in an email to Business Insider.

“The new Chick-fil-A One membership program was designed based on customer feedback – it shows members exactly how many points they have and lets them choose how they redeem points for rewards,” the representative continued.

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