The Honest Tea beverage company did an interesting experiment last week.
They put an unattended beverage kiosk in 12 cities. There was an option to slip one dollar into a transparent box next to the drinks. Surprisingly, the vast majority of people coughed up that dollar.
The company collected $5000 in this little stunt and they will donate double that amount to charity.
Here’s the share of honest people in each city (via Dan Ariley):
- Chicago: 99%
- Boston: 97%
- Seattle: 97%
- Dallas: 97%
- Atlanta: 96%
- Philadelphia: 96%
- Cincinnati: 95%
- San Francisco: 93%
- Miami: 92%
- Washington, DC: 91%
- Los Angeles: 88%
- New York: 86%
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