Photo: NRMA New Cars via flickr
While the Volt fell short of selling Chevy’s goal of 10,000 cars in 2011, it still outsold one of its main competitors, just not in the way you might think.According to Fox News, Chevy only sold 7,671 Volts in 2011 while Toyota sold over 130,000 Prii (and yes, that is Toyota’s official plural form of Prius).
But if we look back to the Prius’ first US sales, 2000, it sold under 6,000 of the cars in six months on the market. In the 11 years since, the Prius has been adopted with open arms amongst the green community.
The Volt also has an MSRP that was double that of the original Prius, so taking that into account makes the sales that much more impressive.
As one of the first mainstream hybrids, the Prius needed time to become established amongst traditional cars in the marketplace.
Similarly, the Volt is one of the first mass market plug-in hybrid electrics which has made it receive an equally sceptical reaction from the public. With controversial aspects like a high price and recent battery fires, the Volt has had to overcome quite a few obstacles to establish a place in the market.
If the Prius is any indicator, a revolutionary car like the Volt will overcome the initial trepidation and lackluster sales to become a market leader.
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