Chevy's New Ad For The Volt Uses A Four-Letter Word

Chevrolet’s new ad for the Volt plug-in hybrid does something few other national car ads have done: use a four-lettered word (video below).

In the 30-second spot, from ad agency Goodby, Silverstein & Partners, happy Volt owner “Priya” prattles on about how rarely she has to stop at a gas station. At the end she says, “You should get a Volt because it’s going to save you a crapload of money.”

A screen caption indicates she meant to say “boatload.” The ad ran on CNN’s Headline News shortly after 6 p.m. Presumably, few kids were watching.

Chevy has nothing to lose, of course: sales of the Volt have been lousy so far.

NOW WATCH: Briefing videos

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.