In celebration of Motor City Pride, which occurred in Detroit this weekend, Chevy released a clever, gay-friendly ad in which an electric car comes out of the closet and says, “mum, Dad, I’m electric.”The text, under a rainbow banner, reads: “whatever revs your engine, we support you 100%.”(Click image to enlarge).
Although GM, known to be supportive of LGBT causes, was clearly using this ad as a metaphor to promote tolerant behaviour, this actually isn’t the first time that there has been headlines about electric cars being called gay.
If you recall, Ron Howard’s cinematic flop “The Dilemma” provoked uproar from the LGBT community when the trailer included a line in which Vince Vaughn announced, “Electric cars are gay.”
People flipped out, Vanity Fair wrote a column asking if electric cars are, in fact, gay, and producers pulled the line.
And then there is “The Simpsons'” satire of the entire “electric cars are gay” meme, in which an electric car of the future announces, “I can’t go very fast or very far and if you drive me people will think you’re gay.”
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