Norwegian bank DNB knew customers were fed up with the robotic telephone prompts on its customer service line.
So it came up with a unique solution (via Fast Co.Create).
For the month of December, the bank’s telephone prompts were recorded by the Norwegian Broadcasting Boy’s Choir (it just so happens DNB is a supporter of the choir).
Here are the amusing results:
Not that DNB is any stranger to breaking the mould for bank ads.
Here’s the one they released featuring George Clooney: