The magazine industry got some promising news Monday when the Publishers Information Bureau released its 2Q 2010 ad report, which shows that magazine ad pages and ad revenues are both up for the first time in nine quarters.
Overall ad pages were up .8% from the second quarter of 2009. Sounds like a minuscule improvement, but don’t scoff: ad pages last showed improvement two and a half years ago in the fourth quarter of 2007, not long before the economy tanked and the media industry found itself in a full-on advertising market crisis.
When we checked in on the Q1 2010 numbers a few months ago, 86 different titles had sold more ad pages than they did a year earlier. In Q2, a total of 130 magazines sold more ad pages, compared to just 15 during the same period last year.
And this time around, many of the most popular and well-respected titles are on that list. (On a side note, can you guess which magazine’s ad pages improved the most, by a whopping 263.7%?)
Q2 2009 Ad Pages:
Q2 2010 Ad Pages:
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