catalogue CHOICE: The App That'll End Your Junk Mail Woes For Good

Junk Mail

Photo: By Charles Williams on Flickr

Less than a month after catalogue Choice introduced its junk mail-stopping envelope service in November, the company has launched an app to match.  With the MailStop Mobile App, users can snap a photo of any unwanted mail and send it directly to catalogue Choice‘s database.

The non-profit tasks itself with reducing some of the 1 billion pieces of unwanted mail and phone books that flood Americans’ mailboxes per year. 

“There’s a lot of people out there who aren’t online, especially the elderly,” says Chuck Teller, executive director. “The app is more for a person who’s on the move and fast and doesn’t want to take time (to use traditional junk mail services).” 

Once you’ve sent an image of the mail to the company, its employees do the dirty work to unsubscribe you from mailers. In the future, you’ll be able to access your account from the app and track the status of your submissions.

The app itself and the first five opt-outs on are free. You can purchase three different packages for additional opt-outs: $1.99 for five, $6.99 for 20 and $14.99 for 50. 

That’s a bargain compared to the price of its Mail Stop Envelope, which costs $6.75 a pop and requires you to stuff it yourself. 

Traditionally, consumers can unsubscribe from unwanted mailers by contacting the Direct Mailer’s Association. But if you’re already a customer with the company you’re trying to cut off, they aren’t obligated to unsubscribe you, Teller says.

That’s the gap companies like catalogue Choice are attempting to fill. 

Here’s how it works: 

You open the app and take a photo of your unwanted mail. Be sure to include the ENTIRE mailing address and the company’s name. 

Photo: catalogue Choice

You’re given three shots to get the photo right. Once you’ve reviewed the image, you can shoot it off to your catalogue Choice account online. It can take up to 90 days for the mailings to stop.

Photo: catalogue Choice

catalogue Choice plans to roll out the app to its 1.5 million members next week, but it’s already available in the iTunes store for iPhone and iPad users. A version for Android users will launch in 2012, Teller says.

Now see 10 of the best apps out there for holiday shopping >

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