People are still willing to shell out over $200 for the black and white e-reader.
A new Kindle goes for $259, so this is an encouraging sign for Amazon. Despite the Apple’s super device hitting the market, people are still ready to shell out for a singularly focused device.
When the first wave of iPad reviews hit the web, Piper Jaffray analyst Gene Munster suggested Amazon slash the price of the Kindle to $149. Amazon would still be wise to trim its price, but maybe it doesn’t have to be such a huge cut.
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