The Internet has had many inflection points related to the transmogrification of human behaviour. The latest what the hell? instance could be Chatroulette.
If the Internet is about the democratization of self-expression, then this is a pure form. It reduces all of the desperate and determined desire to be seen and heard and acknowledged to its essence.
Surveying the 16-year commercial history of the Internet, it might fairly be that this is what it comes down to.