Chase deleted a tweet mocking people for spending money on coffee and cabs after a severe online backlash

Chase apparently isn’t standing by its savings advice.

On Monday afternoon, the bank’s Twitter account posted some “#MondayMotivation” tips to save money. It used a meme where a bank account chastises a person for not saving money:

You: why is my balance so low

Bank account: make coffee at home

Bank account: eat the food that’s already in the fridge

Bank account: you don’t need a cab, it’s only three blocks

You: I guess we’ll never know

Bank account: seriously?

The tweet was deleted about 20 minutes after it was posted.

Chase tweetScreenshot

Observers on Twitter said the tweet had a negative tone that sounded as if the bank was chastising people for not saving enough money or having a less-than-ideal financial status.

Many on Twitter made light of the tweet in the short time it was live.^tfw

Before it was deleted, the tweet had many more replies than favourites or retweets, indicating strong disagreement and known on Twitter as getting “ratioed.”

Many replies pointed out the billions of dollars in a bailout package JPMorgan Chase received from the government in 2008, at the height of the financial crisis. It was repaid with interest the next year.

Chase’s Twitter account acknowledged the deleted tweet with a new one.

“Our #MondayMotivation is to get better at #MondayMotivation tweets,” it said. “Thanks for the feedback Twitter world.”

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