CHARTS OF THE WEEK: Here's How Much A Unique Visitor Is Worth

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chart of the day, revenue per unique visitor, google, aol, twitter, facebook

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  • Look At All The Companies Starting-Up Just To Build iPhone Apps
  • Apple’s Mac Sales Set To Beat The Street Again
  • There’s A Reason They Call It ‘Old Media’
  • Here’s How Much A Unique Visitor Is Worth
  • Apple’s iPhone Platform Still Light-Years Ahead

Look At All The Companies Starting-Up Just To Build iPhone Apps

New data from mobile application tracker Flurry reveals that 20% of the companies building iPhone applications started business specifically for the iPhone platform.

Flurry analyized the origins of iPhone developers. The largest amount of developers were Web companies, like Google or eBay. The next largest was independent developers that decided to take a chance on the App Store.

Flurry says 35,000 unique companies have released applications since the launch of the App Store. 20% of that is 7,000.

The App Store has produced plenty of success stories for small developers, but as the apps market grows, it could become harder for these developers. Flurry says established companies with more marketing muscle are entering the store, which could push the indy developers to the fringe.

Flurry tracks 20,000 live applications on smartphones each month, and 80% of all iPhone, iPod Touch and Android devices have an app with Flurry analytics on it.

Apple's Mac Sales Set To Beat The Street Apple's Mac Sales Set To Beat The Street Again

Apple's Mac business isn't growing as fast as it did last Christmas, despite weak comps, but it's still performing ahead of expectations.

In a note Monday, Piper Jaffray analyst Gene Munster said he expected Apple to report Mac year-over-year unit sales growth of 26% to 31% for the March quarter, above the Street's expected 22% year-over-year growth.

It'll be interesting to see how the iPad affects the Mac business starting in the June quarter. It may attract more people into Apple Stores, who end up buying MacBooks. But it could also cannibalise low-end MacBook sales. Apple's bet is that it won't, but will instead become a third category of device, competing mostly with PC netbooks and e-book readers.

There's A Reason They Call It 'Old Media'

Media industry ad revenue declined 12% year-over-year to $125.3 billion in 2009, according to a report issued by Kantar Media, the WPP-owned research firm formerly known as TNS.

The only major growth area: Online ad spending. Internet ads -- display only -- increased 7% in 2009, according to the report.

Meanwhile, TV ad spending fell 10%, as cable outperformed network TV, and spot spending fell dramatically, as political ads from 2008 weren't around in 2009. Magazines dropped 17%, newspapers and radio each dropped 20%, and outdoor fell 13%.

Here's How Much A Unique Visitor Is WorthHere's How Much A Unique Visitor Is Worth

Internet sites love to brag about their unique visitors. The more unique visitors, their story goes, the more the site is worth.

As if.

The value of a site's uniques depends entirely on what the site does. Specifically, it depends on how the uniques are monetized.

The chart below illustrates the value of a unique for several different types of web properties. Not surprisingly, Google's uniques (search) are the most valuable: $18 of revenue per monthly unique per year. Facebook's uniques (social networking), meanwhile, are worth a paltry $3.50. Twitter's uniques are worth almost nothing.

To estimate these numbers, we took the full year revenue for 2009 for each of the companies below (owned-and-operated sites only) and divided them by their average monthly worldwide uniques. The bottom line: Search gets the most per visitor, then display, and then social.

Specifically, Google gets $18.44 per unique, AOL (thanks to its subscription business) gets $12, Yahoo gets $6, Microsoft $4.42, Facebook $3.09, and Twitter $0.62.

Apple's iPhone Platform Still Light-Years AheadApple's iPhone Platform Still Light-Years Ahead

Apple's iPhone App Store is still crushing its peers, especially in the number of applications available to consumers.

Mobile apps have been around for years, but Apple was the first to make them popular with normal people. Now everyone else in the mobile industry is struggling to catch up, and it's been a big advantage for Apple's iPhone and iPod touch. (And, coming soon, the iPad.)

Apple currently has about 170,000 apps available, according to Its next closest competitor, Google Android, has about 30,000 apps available, a company exec recently said. Research In Motion has more than 5,000 apps available, according to the company. And Palm has 'over 2,000 apps' in its app catalogue, CEO Jon Rubinstein said yesterday on his company's earnings call.

Meanwhile, Microsoft's new Windows Phone 7 Series will launch with only a tiny handful of apps later this year.

CHARTS OF LAST WEEK: Only A Matter Of Time Until Apple's Market Cap Is Bigger Than Microsoft

View the charts from the week as a slideshow →

Or click for each individually:

  • Apple Is Armed To The Teeth With Patents Compared To Google, HTC
  • Apple's Market Cap Shoots Past $200 Billion, Closes In On Microsoft
  • Fox Is The Most Pirated Network On YouTube
  • Research In Motion Has Done A Great Job Defending Its Turf
  • Xbox Wins A Small Battle In The Console Wars

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