Despite the rise of online video, game consoles, iPads, smartphones, and Netflix, Americans still watch an alarming amount of good, old-fashioned television.
According to Nielsen data from Q1 2011, the average American over 2 years old watches almost 159 hours of TV per month, or more than 5 hours per day. It’s even about 20 minutes per month higher than it was a year ago, despite significant gains in online and mobile video viewing during the last year.
As TV viewing shifts toward more streaming, traditional TV watching stands to decline. Nielsen even sees that the heaviest streamers already under-index for traditional TV viewing. More information on that trend — and video viewing habits by demographic — is available in Nielsen’s Cross-Platform report.