It’s not news that Super Bowl advertising is the most expensive TV airtime available. This year, the top price NBC got for its Feb. 5 in-game inventory during the Giants-Patriots face-off is $4 million.On average, the network sold 30-second spots for $3.5 million each — still a significant rise from last year.
In fact, 2012 will go down as a banner year for the event. As this chart shows, the price doesn’t hold steady. While it always trends up, there are years — recessions, mostly — when advertisers shy away from dropping the colossal sums needed to make an impact in the Big Game.
In 2010, after the financial crisis, the price dipped to $2.65 million, down from $3.05 million in 2009.
A decade earlier, 2001 and 2002 were double-decline years as the dot-com crash was followed by the Sept. 11 attack on the World Trade centre — a one-two punch on commercial activity. (In late 2001 and early 2002 many companies stopped advertising altogether.)
The first Super Bowl in 1967 cost just $40,000. By 1980, the year of Mean Joe Green’s Coke commercial, the price was up to $723,000.
By 1984, when Apple aired the iconic “1984” spot that set a new standard for blockbuster ads, it cost nearly $1 million.
Photo: Jon Terbush, Business Insider
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