CHART OF THE DAY: Zynga's Biggest Problem

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Zynga’s new games and platform had better expand its audience, because monthly active users have basically been flat for the last year and a half, according to the company’s IPO filings.

Zynga’s revenue has grown despite the flat lining user growth. The company is doing a good job of wringing sales out of its users.

But if it wants to achieve the hyper-growth IPO investors expect, it needs to figure out how to grow its user base, as well as grow its revenue per user.

For more on Zynga, check out Zynga’s Q2 numbers are worse than they look →

zynga monthly active users

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