CHART OF THE DAY: The Draw Something Bubble Bursts, And Zynga Is Back To Where It Started

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This chart from AppData tells you a lot about the state of Zynga right now.

Daily active users at Zynga were falling, so it decided to buy OMGPOP, which made Draw Something, for $210 million. The acquisition helped add some pop to Zynga’s daily active user numbers, but it didn’t last long.

Daily active users are back to where they were pre-OMGPOP acquisition. Draw Something has 9 million daily users, according to AppData, which tracks usage through Facebook log-ins.

If you back out the 9 million users, then Zynga’s other games are down significantly since February.

How is Zynga going to fix this problem? Our Matt Lynley digs into here >

chart of the day, zynga daily users, may 2012

Follow the Chart Of The Day on Twitter: @chartoftheday

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