CHART OF THE DAY: The Draw Something Bubble Bursts, And Zynga Is Back To Where It Started

button more charts
button chart prev
button chart next

This chart from AppData tells you a lot about the state of Zynga right now.

Daily active users at Zynga were falling, so it decided to buy OMGPOP, which made Draw Something, for $210 million. The acquisition helped add some pop to Zynga’s daily active user numbers, but it didn’t last long.

Daily active users are back to where they were pre-OMGPOP acquisition. Draw Something has 9 million daily users, according to AppData, which tracks usage through Facebook log-ins.

If you back out the 9 million users, then Zynga’s other games are down significantly since February.

How is Zynga going to fix this problem? Our Matt Lynley digs into here >

chart of the day, zynga daily users, may 2012

Follow the Chart Of The Day on Twitter: @chartoftheday

NOW WATCH: Tech Insider videos

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.