CHART OF THE DAY: Farmville-Maker Zynga Is Losing Users By The Week

button more charts
button chart prev
button chart next

For the second straight week, fewer people are playing games made by Zynga, the Facebook gamesmaker best known for Farmville.

The chart below, compiled by Lou Kerner of SecondShares.com, shows consecutive weeks of decline in the number of unique users on Zynga games over the prior 30 days.

Part of the reason for the decline is that Facebook has limited the number and type of “notifications” Zynga and other gamesmakers can send players. These limits, and Facebook’s insistence that gamesmakers use its expensive payment system, have Zynga looking to host its games elsewhere.

chart of the day, zynga active users, may 2010

Follow the Chart Of The Day on Twitter: www.twitter.com/chartoftheday

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.