YouTube’s most-watched-video lists are full of viral hits and popular music videos. But the majority of videos uploaded to Google’s (GOOG) video site are hardly watched by anyone.
Some 53% of YouTube’s videos have fewer than 500 views, says TubeMogul. About 30% have less than 100 views. Meanwhile, just 0.33% have more than 1 million views.
That’s not a huge surprise. But it highlights some of the struggles Google could have selling ads around all those unpopular videos, despite the money it has to spend to store them.
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