YouTube can still only put ads on less than half of its most popular videos, according to new data from video analytics firm TubeMogul.
Specifically, 42% of YouTube’s top 100 daily most-viewed videos carry ads, according to TubeMogul. While that’s up slightly from the year before — when it was 37% — this is still a relatively low percentage. (Of those ads, 94% are display, 5.53% are pre-roll and 0.9% are overlays, TubeMogul says.)
If YouTube is ever going to make a material contribution to Google’s revenues, it’s going to have to figure out how to get more ads on more videos. A few ways it’s trying to do that is by increasing the amount of professional content on the site, and its Vevo partnership with the music industry.
Other finds from TubeMogul: 33% of the top videos are pirated, though that’s less than the year before. User-generated content is down to 17%.
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