CHART OF THE DAY: Why Twitter Ads Might Actually Work

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Twitter finally revealed its first big attempt to make money earlier this month: in-stream advertising.

It’s far from a sure thing that this will prove lucrative enough to make Twitter into a real business all on its own.

But here’s one reason ads might be a big earner for Twitter: people actually go to Twitter to learn about products, far more than they do with other social networks.

chart of the day, twitter user habits, april 2010

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