CHART OF THE DAY: Why People Still Subscribe To Newspapers

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People are still subscribing to newspapers for two reasons, according to a survey from AdAge: they want local news, and they want coupons. 

Local news hasn’t really worked online, so newspapers are OK on that front for now. But if Groupon and LivingSocial continue their successful runs, it could be yet another reason for people to cancel their subscriptions.

chart of the day, reasons for subscribing to a local newspaper, august 2011

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