CHART OF THE DAY: Why AT&T Loves The iPhone

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Apple’s (AAPL) iPhone has led huge growth for Apple, but it’s also been a saviour to AT&T (T), its exclusive U.S. carrier.

Apple’s loyal customer base and the iPhone’s mandatory $30/month data plan have helped AT&T improve two key metrics since the phone launched two years ago:

  • Its average monthly data revenue per subscriber has jumped 56% to $14.57. (Arch rival Verizon’s has grown slower.)
  • Its churn rate — the rate at which customers dump AT&T for other carriers — has improved 17%. (Verizon’s has gotten worse.)

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